Sunday, February 13, 2011

Jeep Commercial Analysis

1)- The rhythm of this commercial is shown to be fast action that is matched the the fast and catchy beat of the music that is put to the commercial. The edits of the commercial in the time change are also matched to beat and emphasis on the music.

2)- The edits manipulate the passage of time by having the period of time sped up so the the time change in the scene is quicker and you only see the start and the end of action. This keeps the viewers interest on the film and keeps it quick and to the point.

3)- The graphic matches in this commercial is when the shots reverse backwards and forwards to front he girl to the guy driving the jeep. This enhances the commercial of the jeep to say that you can take this car anywhere at anytime.

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